Content Marketing

Content marketing has become a key aspect of modern marketing, with 93% of B2B organizations using it according to a 2014 report. However, with so much content being produced, it’s important to focus on creating high-quality content that stands out. To do so, marketers should pay attention to the three Ps of content marketing: punctuation, polish, and power.

Punctuation is the first key aspect of creating high-quality content. This involves ensuring that the content is well-structured and clearly conveys the intended message. It’s important to have an introduction that sets up the main point, followed by an explanation of the main point, and a takeaway summary that reinforces it. Additionally, content must be grammatically correct.

Polish is the second key aspect of creating high-quality content. In today’s fast-paced world, visitors to your site will decide whether to stay or leave in less than five seconds, based on the appearance of your content. All elements of your content, including images, layout, formatting, and presentation, must be polished and visually appealing to engage visitors.

Power is the third key aspect of creating high-quality content. This means that each content asset must have a compelling takeaway point that leaves a powerful impression on the reader. It doesn’t need to revolutionize the industry, but it should make the reader think differently about a topic. The content should be powerful enough to cause a reaction, such as increased understanding or a change in perspective.

By focusing on the three Ps of content marketing, marketers can create high-quality, engaging content that stands out from the noise. This approach can help to improve user engagement and conversion rates, while also enhancing the overall SEO of your website.